What is wrong with inheritable inequality an Example of the Topic Government and Law Essays by

What is wrong with inheritable inequality? As we all know people have always been unequal. It was determined by numerous factors even many centuries ago, and nowadays the amount of those factors has increased greatly. In the dawn of the humankind history people had little property, so that the social status was determined by other marks, like authority and skillfulness. There were little things that marked the difference in people's social statuses, like better pieces of food, better place near the fire and more attention from the side of the representatives of the opposite sex. Nowadays it's much easier to tell the difference between the representatives of people who possess different social status. They differ a lot in their language, national origin, clothing, gender and interests. Need essay sample on "What is wrong with inheritable inequality?" topic? We will write a custom essay sample specifically for you Proceed Students Very Often Tell Us:I'm don't want to write my essay. Because I don't have the timeSpecialists suggest: Essaylab.Com Offers A Top-Quality Academic EssayCheap Essays Within Hours Blog Post Writers Top Essay Writing Cheap Essay Writing In the aboriginal societies social status was a matter of personal achievement. The only stable characteristic in those times was gender. Every man could become the Best Hunter, if he tried hard, and every woman could claim the status of the Wisest in case she was clever enough for it. The situation nowadays is much different from the one that existed centuries ago. People are born with the ascribed social status, which depends on the social status of his or her parents. The society has its expectations of the members of all the social classes. In general they are expected to get the education, hold a position and have earnings which are more or less common for the members of his or her class. If he or she fails to perform it, the society labels them lame ducks and under dogs. And, vice versa, if the member of the defined social group performs better than he was expected to perform, people call him a successful person. We can note that the evaluations we give to the social successes or failures of the surrounding people are of great dependence from the social status of the person we evaluate. For example, if we get to know that Mary, the child of the working poor, entered Harvard University, we would be impressed. But if Mary's parents are university professors and lecturers we would take her success for granted. The Egalitarian society, a society where all the social statuses are achieved, gave its members a strong motivation for development and perfection of their skills and talents, which increased the overall level of proficiency in the given society. The members of the Egalitarian society had valid stimulus for the personal and professional development, as they knew that they were able to change their social status completely. Nowadays people have less motivation for trying to achieve perfection in their agency. As we can note, in our times it's much harder to change your social status than it was couple of dozens of centuries before. The society is much more rigid today due to its size and strong social stratification. People, who are in power in our society (Stratified Society), are aware, that the resources on the Earth are scarce, so that the other people's access to the goods and services should be limited. They control the distribution of the goods among the members of the society, ensuring that there always remain resources for the ruling top. The institute of crown is the bright example of the inheritable inequality. When people elect a leader for themselves, they are aware that he or she is the same human being as they are. As the fulfillment of the duties of the leader requires time and effort, he or she cannot perform the usual job needed for survival, so that others satisfy the leader with everything needed. Time passes, and the surroundings understand the importance of the role of the leader. They feel their life has become much easier with the appearance of the organizer of their activities. Then they begin to associate the personality of the leader with the functions he performs. At this stage leader seems to be much cleverer and better from the "usual people". The leaders descendants are often thought to inherit this personal oneness. As the ruling elite in the stratified society does it's best to keep its positions and transmit them to their children, people in those societies are evaluated not on the basis of their usefulness to the whole society, but according to the specialized use the representatives of the ruling elite can make of the specific person. Thus valuable specialists whose labor isn't demanded by the ruling class are often unable of getting a job, they don't have the rights and privileges that those who are of more use to the reach and powerful have. Gender is also one of the factors of inheritable inequality. O course women are incapable of performing some hard physical labor, and man cannot perform some of the females work, but, in general, this is a sphere where numerous unwarrantable stereotypes exist. It often happens that a women who's a great specialist, educated person with great work experience, applies for a job, and her application is either rejected in favor of a male applicant, or she is proposed a salary much lower than her male colleagues have. This leads to the psychological problems for the given women and the irrational use of human resources for the country in general. From the dawn of the humankind history people were unequal. It's normal, as some people are stronger, cleverer and nicer than the others, and if they work a lot to get a higher social status it's their right. But the change in social status should be reached by the person itself. The tradition of inheriting high social positions, especially those dealing with power and control is dangerous, as power can fall into the hands of a rude, hostile or even silly person. Social statuses should be distributed according to the personal achievements of the given person. Reference Van Der Elst, Dirk. The Shaft, and How you Got It. Culture As Given, Culture As Choice. Waveland Press, 2003

Help for Humanities, Liberal Arts Students Custom MLA Format Example

Help for Humanities, Liberal Arts Students Custom MLA Format Example MLA refers to a set of rules and formatting guidelines that are used by researchers within the humanities and liberal arts. These standards are described in the MLA Handbook for Writers of Research Papers (8th edition), which is a 300-page manual, detailing every aspect of MLA paper writing. MLA ESSAY EXAMPLE Update: There was a recent update to the MLA handbook, issued in spring 2016. While basic requirements remain the same, there are numerous minor updates to the essay writing process. Take a look at the list of recent updates. You can also download an MLA format template. It allows you to skip the formatting part and insert your information to a pre-formatted file. MLA Format: Paper Use standard white 8.5Ãâ€"11 inches paper. MLA Format: Title Page Unless this is a specific requirement set by your instructor, a title page is not needed. An example of MLA essay cover page is below: MLA Format: Font Use legible 12 pt. font. While MLA has no specific requirements regarding fonts, we recommend using Times New Roman if unsure. Georgia, Courier New Arial are good alternatives as well. MLA Format: Formatting Use 1†³ margins on all sides Use 1/2†³ margins from top to your name Put your title in the center, do not italicize it If your quotation is longer than four lines, indent that paragraph 1†³. Do not use quotation marks! MLA Format: Numbering Use Arabic numerals (e.g. 1, 2, 3, etc.) and number your pages consecutively. Re-check whether your instructor wants to see the number on the first page. Page numbers are placed in the upper right-hand corner of your paper. MLA Format: Spacing Use double-spacing throughout your paper Put one space after punctuation marks (commas, full stops, etc.). MLA Format: Indentation Indent all paragraphs 1/2†³. MLA recommends that you hit TAB once, as opposed to pressing the spacebar five times. MLA Format: Heading Headers should be capitalized – the same way as you would capitalize words in titles. Center your headings and do not italicize, bold or underline them. MLA Format: Citation MLA is known as the â€Å"author page† style. It means that whenever making an MLA style reference, always indicate the author’s last name and a page you took the quote from. In-text citation in its most basic form defaults to this: (Name, 1). MLA Format: Citation examples The values are a representation of maximum loads, which can be exerted on the material without causing deformation (Ashby 23). The climate is changing, but the biologists do not agree that it will threaten animals and plants with extinction (Stampf Traufetter 132). MLA Format: References The references page should be at the end of your paper It should start with a new page, have a centered â€Å"† title Double-space all citations Create a hanging indent, to do so, indent second and subsequent lines of quotations by 0.5 inches. Proofreading referencing is a time-consuming assignment that can be outsourced to a professional writing service, like . We have completed hundreds of academic papers and know what it takes to write an excellent project. If you need assistance with your academic writing, feel free to contact our friendly support team. We will gladly answer all your questions in a matter of minutes. Or place an order on the website directly, and our professionals will start writing an excellent paper for you right away.

Axeman of New Orleans

What brought the city to their attention was the first crime made on May 23, 1918 when an Italian grocer, Joseph Maggio and his wife were butchered in their apartment during the night above the Maggio grocery store (Taylor). In the crime scene was the weapon, an axe, which seemed to have had been covered in blood. As police dug into the case, several suspects were questioned, but investigators seemed to be lacking evidence and the only clear clue seemed to be a message written in chalk near the home reading; â€Å"Mrs. Joseph Maggio will sit up tonight. Just write Mrs. Toney† (Taylor). Looking back into files, what seemed to appear was a case similar to the Maggio’s. Standing out was the use of an axe to chisel out an access way into the victim’s homes. More importantly in 1911 there were three other murders targeted towards Italian grocers (â€Å"Axeman†). There had to have been some kind of pattern forming. One month after the Maggio crimes came another scene of Louis Bossumer and Annie Harriet Lowe. Annie, discovered by neighbors lying in her own blood, claimed that her common law husband Mr. Bossumer attacked her. He lived behind his grocery store, but notice he was not Italian and survived, with a fractured skull (Smith). Popping out in the scene was again the access of the killer. In the house of Mr. Bossumer nothing was stolen, but the kitchen door was chiseled and lying on steps. After hospital treatment they were both released and with no charges pressed against them. Knowing that the â€Å"boogeyman† was still out there, New Orleans was preparing for another unplanned attack, and sure enough it took place a couple months later in August. Attacked, but not killed, was Mrs. Edward Schneider: she was found unconscious, with many gashes, and a few teeth missing from a fall of the axe. Seeing a small phantom-like form standing over her bed, she had awakened. No evidence was gathered, as with the murder of Joseph Romano who was an Italian grocer and was attacked just like others (â€Å"Axeman†). Police were never able to pick up any evidence of the identity of the Axeman. Now chaos was pouring through the city as families went into search groups and protected their families with shotguns. The month of August continued with exciting events, as the killer was spotted on August 11 attacking people in the streets, as rumors said (Taylor). Manhunts were created but nothing helped and even on August 21 a suspicious man was found leaping a fence but once again nothing was concluded. On August 11, a man named Al Durand found an axe and an attempt to chisel through his rear door, but apparently the door seemed to be too thick to cut through. Three more pieces of evidence appeared in three different ways. The rear door of Paul Lobella’s grocery and house was chiseled through while no one was home and with in the same day grocer Joseph Le Bouef reported an attempt to chisel through his rear door in the night. The last of the three pieces of evidence followed the next day when A. Recknagle, a grocer, found chisel marks on his back door also. Leaving the month of August and moving towards September 15 and past the disappearance of the Axemen for a while, were noticed more attempts of cutting through the door of Paul Durel’s house (Smith). Notice how these attempts all happened to grocers. Leaving the police questioning, the Axeman left the city for a while and no further crimes were reported until the year 1919. The day came in 1919 when the killer’s worst crime occurred. On March 10, across the river from New Orleans, Mrs. Charles Cortimiglia, a grocer’s wife, repeatedly denied the gruesome attack of her husband by a large man in dark clothing with an axe. The husband died and fell to the floor, and the wife was next on the list with her baby. While she asked and begged for mercy, the Axeman came down with the deadly weapon and killing the infant and leaving the mother with a fractured skull (Taylor). Notice the man who died was a grocer, maybe not Italian but the fact still connects with the other murders. Giving up, the police began thinking the impossible and saying that the Axeman really was not a man, but possibly a midget, with a better chance of falling through the cuttings of the doors. The police had to keep in mind what the victims saw, a â€Å"large man in a black suit. † Grasping for hope, the New Orleans Times-Picayune newspaper received an unexpected letter from the unknown Axeman, which was a huge piece of evidence. Summing up what the letter read, the Axeman declared he was invisible and no one would ever catch him. He alone knew who the victims were and he would leave no evidence except his bloody axe that would send people below to keep him company. He declared the police were stupid, but then again stated they were wise and knew how to keep him away from all harm. He said he is the worst murderer ever, but he could be much worse. Then what surprises them all is he blatantly says at 12:15 on next Tuesday night, he is going to pass over New Orleans and in his infinite mercy he is going to make a little proposition to the people, and here it is: â€Å"I am very fond of jazz music and I swear by all devils in the nether regions that every person shall be spared in whose home a jazz band is in full swing at the time I have just mentioned. If everyone has a jazz band going, well, then, so much the better for you people. People who do not jazz it up on Tuesday night will get the axe. † He leaves the letter signed as The Axeman (Wright). The people of New Orleans tried their best to follow what was asked but could not manage to arrive at peace with the Axeman. The people jammed with revelers, friends and family gathered to sing, and they did their best to â€Å"jazz it up,† which was suggested. The axe attack of Sarah Laumann made the people return home into safe hiding. What was different about this crime scene and what separated it out from others, was the fact of how the killer got in. He did not do his normal routine; instead he attempted to go through the window (Taylor). Riot in the city was now beginning to occur because Sarah was not a grocer or an Italian, leaving the gates open for everyone to be attacked, throwing the police off kilter. However, the next crime put them back on track. Another survivor, Steve Boca, trembled to walk with axe wounds. He managed to make it to his friend’s house who called for help, and did his best to help treat the wounds. Police found the normal signs of the Axeman, the chiseled door and bloody axe on the floor. Nearly a year later on September 2, a local man fired his gun at an attacker who broke into his house, but of course he escaped. Making his last impression on everybody, The Axeman had one more victim on his list to keep him company. Mike Pepitone was butchered as a grocer, in his bed at night. The room next to his, holding his six children and wife, was not touched. Noticing the relationship between the first and last murder, both were butchered and grocers. His coming and going was done and New Orleans, still frightened, in their shoes slowly started to calm down. Even though the police still have this case labeled as unsolved, the reason may as well be because that generation has all passed and they are now dealing with today’s issues and keeping everyone else safe. Just because the police have not come to a conclusion does not mean other people do not have one. A possible conclusion came to mind, that the guilty party is Joseph Mumfre. Though he is not referenced in the evidence, Esther Albano, who was the widow of the Axeman’s latest victim, later killed him. As the investigation was being made, certain things about Mumfre stood out, to making him the possible murder Mumfre was once the leader in a jazz band, which was one of the Axeman’s suggestions to keep him away. Another aspect of the band was they seemed to have preyed on the Italians, and half of the Axeman’s murders were Italian (Taylor). This unsolved case soon became old news and people moved on and unpleasantly found peace with the Axeman, who disappeared to the coast.

Management skillsDiversity within in the Workplace Article - 1

Management skillsDiversity within in the Workplace - Article Example This reflects AusBank’s external and internal customer base and there place as banking firm in the country. In order to create diversity at work place, it is vital to establish a diversity council which in turn will foster great initiative that aims in developing women and creating more opportunities for them. It has been witnessed having balanced leadership with women in leadership position leads to a diverse team of leaders at work. Although AusBank has been identified as the only institution promoting diversity at work place, its hierarchy is shaky in that it negatively influences employees who are not white especially male employees. More so, in order to promote diversity, it significant that an organization treat all its members based on the skills, abilities and experience but not gender, race or religion as they derail success in the organization due to conflicts. In addition, presence of personal skills and abilities such as self awareness, interpersonal an group skills are important towards promoting diversity since there is mutual understanding of tasks through effective communication. In addition, workers are intrinsically and extrinsically motivated to

Discuss lock-and-key theory of enzyme-substrate interaction giving Essay

Discuss lock-and-key theory of enzyme-substrate interaction giving specific example to illustrate theory. Include the effects of substrate concentration, pH cha - Essay Example Enzymes have active sites which interact with the substrate. The structure of the active site is unique for that respective substrate. Just as a uniquely shaped key will only fit in to and open a matching lock, so it is with enzymes and their substrates. The wrong key may fit in to the lock, but nothing can happen because the match of shapes is not correct. This fit is so specific that the change in a single hydrogen atom in a molecule makes it lose its specificity to a particular enzyme. This means that it may not bind to the specific site and even if it does, the enzyme will be unable to do anything chemically to it. The substrate always fits into the enzymes active site and the active site is always a fold or groove in the enzyme. Enzymes are always larger than the substrate and they are flexible so that they can move and fold around the substrate (Refer to Figure.1). This is facilitated by the weak bonds that hold the enzyme in its functional shape. The union between an enzyme an d its substrate is called the enzyme -substrate complex. When a substrate is bound to the active site, particular chemical bonds of the substrate are weakened and the substrate bends. This lowers the activation energy to the point where the heat in the environment is sufficient to supply the activation energy to initiate the reaction (Chapter 7, Metabolism and Biochemistry). If the amount of the enzyme is kept constant and the substrate concentration is then gradually increased, the reaction velocity will increase until it reaches a maximum. After this point, increases in substrate concentration will not increase the velocity. This means that when this maximum velocity had been reached, all of the available enzyme has been converted to the enzyme-substrate complex (Refer to Figure.3). Michaelis developed a set of mathematical expressions to

Improve the World Essay Example for Free

Improve the World Essay We all want to make the world a better place, but few of us go beyond this abstract idea to planning for change. Like any goal, it takes thought and determination. You may wonder if you can change the world like the great leaders in history. Remember that these people started out with dreams, just like you, and worked through insecurities, fear and doubt. Although we do live in a world of reformations as economies develop, trade flourishes and as astounding technological advances are made but our world is still far from being perfect. No matter how many advances are made in technologies the world will still need some enhancements. Some recent researches have founded out that the more time rolls by the more this world is getting polluted. A social crisis of unprecedented proportions that the whole planet of ours faces today is environmental pollution. Technology gave man sufficient control over his surroundings; yet by our apparently increasing control over our environment, we have in fact erred and caused the loss of our control over our environment. Due to the global warming and greenhouse gases the world is day by day turning unsafe. We all are living in an insecure environment. Every year thousands of people are killed due to the wars and disputes. Developments in these aspects can improve the world and the lives of the people living in it. If we think of a way how to improve the world and make it a better place to live there can be thousands of things we can do as individuals. As we know that pollution is one of the reasons. We can think of a way to terminate it. Every year thousands of people especially children are influenced by the diseases spreaded in the dirty atmosphere. If we try to reuse, recycle and dispose litter around us the environment can become much cleaner. As far is the wars are concerned we ourselves are behind all the disarray. Following on the values of unity, faith and discipline the world can be a serene place to live in. The modern men can shed his prejudices and baseless notions and eschew war on the realization that all men are brothers. Unless human nature changes, unless there is a change of heart among the leaders of the world as well as the peoples, it is impossible to eliminate the factors that cause war. As far is the development of a man’s nature is concernced in order to make this world a peaceful place education plays an important role in the development of manhood. When literacy rate develops the world itself becomes a better place to live in. According to the Greek philosopher Heraclitus ‘’change is the essence of life. ’’ The world can be made more perfect if change occurs and this change will only occur if the people living in it stay determined and try to achieve their goals in making the mother Earth a better place to live in.

Metro Manila Film Festival: Taste of Filipino Movies on Christmas Essay

While the children are very busy collecting their gifts from their godparents, actors and film staffs are also busy creating such wondrous movie as their entry to the Metro Manila Film Festival. MMFF as its shortened name, it is the annual celebration of the Filipino talents in the movie industry. Usually held during the Christmas season, it recognizes the role of the film industry in providing artistic depictions of the Philippine stories and history. And as the time passes by, Metro Manila Film Festival has become part of the Filipino’s yearly celebration of Christmas. Before the films are being sent to various cinemas nationwide, giant floats of them will be rounding the Pasay Rotonda first. The floats are made portraying the setting of the actual movie. For instance, if a certain horror movie is set in a haunted house, then its float will be like a house with an eerie design. In general, all the floats are decorative implying the effort of the people behind those artworks. People are truly enjoying the caravan not only because of the enormous and colorful floats they see but also for the chance to glance at their favorite celebrities. In order to have evidence of achieving their dreams, they will surely take pictures of them. The casts, on the other hand, are usually on top, shining their eyes and swaying their hands to welcome the people. Their sweet smiles and heart-warming yells throughout the procession somewhat convince the people to watch their pompous creations. Moreover, they throw some giveaways such as t-shirts and posters which may he lp to attract the people’s attention. All are appreciating every single moment of the event. Normally, the first day of the film viewing is placed on Christmas. Imagine how clever pro... ...ovie itself. As the time goes by, movies become more imaginative signifying the rich and brilliant minds of ‘Pinoys’. They are devoted to their profession, trying to reach perfection. After all, they will gather all the gifts of their hardships. Filipino film industry is very significant among them just as how important the Christmas is. Furthermore, it is as colorful as the Christmas celebration of the Filipino community. Works Cited â€Å"The 39th Metro Manila Film Festival†. Metro Manila Film Festival. MMDA. 2012. 22 Dec. 2013 â€Å"2012 Metro Manila Film Festival†. Wikipedia: The Free Encyclopedia. 28 Dec. 2013. 28 Dec. 2013 â€Å"2013 Metro Manila Film Festival†. Wikipedia: The Free Encyclopedia. 29 Dec. 2013. 29 Dec. 2013

International Bus Essay

1. Who are the various stakeholders that Anglo American needs to consider as it adopts an effective HIV/AIDS strategy? The people are said to be the driving forces of a country’s economy. In South Africa, AIDS has greatly impacted the nation’s economy. As evidence, it was stated that from 1992 to 2002, the economy of South Africa lost over $7 billion annually which is approximately 2% of the country’s GDP. This is because of the death of workers with AIDS. As AIDS continue to spread, it will continue to bring down the per capita growth of South Africa by 1 to 2% every year. Being a mining conglomerate, Anglo American operates in 45 nations and has over 107,000 employees. As Anglo American adopts an effective HIV/AIDS strategy, it should considering gathering as stakeholders all nations that are greatly reliant on the goods produced by the African workers. Anglo American must also consider health organizations, South African government, and big companies. It is im perative for the people in power to realize the impact of AIDS to the South African economy. 2. What are the pros and cons of Anglo American’s adoption of an aggressive strategy in combating HIV/AIDS among its South African workforce? What recommendations would you give the company concerning its HIV/AIDS policy? Since Anglo American was greatly hit during the outbreak of AIDS, the company developed comprehensive and dynamic approaches to combat the disease as it has become very ravaging to the workforce and its operations. The program was made up of prevention initiatives with focus on education and awareness. The program also included dissemination of condoms, financial as well as skill-related training to lessen poverty, and a survey system that would monitor the pervasiveness of the disease. Later on, the policies were expanded and included counseling, testing, as well as care and wellness programs. Some of the pros of the program include decrease payment for the patient as the number of people participating in the program increases. Despite the benefits of this aggressive strategy, there were many cons to this including the disapproval from many other interested parties. The program has also been unsuccessful because of refusal of some employees to undergo ART. Some even stopped during the treatment regimen. Other workers did not try submitting to the program because of fear of discrimination while others were in denial of having been contacted with AIDS. A robust approach is essential in this matter. If discrimination is an issue for workers, then as much as possible, the company should adopt a program that will respect the privacy and confidentiality of the patient’s condition. In addition, since some patients are anxious about the cost of the treatment, the company must consider encouraging more stakeholders to support the program and deliver the treatment for free. 3. Because such a large percentage of its workforce consists of migrant workers who are more likely to acquire and spread HIV/AIDS, should Anglo American adopt the policy of not hiring migrant workers? Should the South African government close the doors to migrant workers? Closing the doors to migrant workers would be another case of discrimination. Since the majority of the company’s employees are migrant workers, the company must consider proper screening before hiring. In hiring employees, companies must make sure that the people are in good condition and are ready for work. A physical check-up must be required. Migrant workers should not be stopped from working in Anglo-American provided that they meet the criterion of being HIV/AIDS-free. 4. What role do pharmaceutical companies play in responding to the HIV/AIDS epidemic in South Africa? What policies or courses of action would you recommend to a company that produces HIV/AIDS drugs? Pharmaceutical companies are the ones responsible in manufacturing drugs needed for the treatment of HIV/AIDS. GSK for instance, deliver drugs to South Africa. However, Anglo American is hoping that pharmaceutical companies would reduce their prices to be able to provide more drugs for the people infected with HIV/AIDS. Though pharmaceutical companies wish to  reduce their prices, they are also somehow hesitant in fear of violating the intellectual property rights. Policies or courses of action to consider to a company that produces HIV/AIDS drugs would be to lift up the intellectual property rights of drugs in nations such as South Africa which is in dire need of treatment.

Starbucks Customer Satisfaction

There are numerous factors that paved the way for Starbucks’ success during the early nineties. I believe that one of their strengths was good knowledge of who their potential customers were and how to please them with their profile, assortment and services. One also has to take notice of their clear vision of becoming America’s third place, this tells me that they’ve had an aggressive vision from the start. And of course they’ve matched this with their strategy, from 1992-2002 the company opened about 3500 stores all across America.This gives the company a yearly growth rate of around 350 stores, an impressive number. They also licensed out another 1500 stores. This allowed them to become a household name for the regular American, and the strong brand name was created with all the advantages that comes along with it. They enjoyed plenty of first-mover advantages. All this was financed by boldly taking the company public, despite doubts from most analysts regarding the company concept. And who was the power behind this decision, if not Howard Schulz?Responsible for much of the success, Howard Schulz and his team have proven that their aggressive strategy’s have been key in the success of the company. In other words the management is a big contributor. I’d also like to bring up the human capital of the company, or as the employees are called, the company â€Å"partners†. Since the Starbucks concept of creating an experience for the customer goes hand in hand with partner satisfaction, management have been quite generous to their employees. They’ve for instance provided them with health insurance and stock options.For Starbucks it is key to create long lasting relationships with customers (these customers have proven to be very profitable for the company), demanding good relationships between baristas and customers. Keeping a low employee turnover rate both with baristas and managers has definitely contribut ed to the company’s success. The live coffee mantra meant, in short, that the company wants to create life surrounding the coffee drinking experience. To create a space outside of the office and the own home where people could drink coffee and enjoy themselves, was something very appealing to consumers, a refuge from the routine of their day.They created value around the consumption of coffee. The main brand image that was created was a premium coffee bean and coffee beverage brand but it’s not the total brand image. They also added attributes of the company to this image such as â€Å"customer intimacy†, â€Å"great ambience† and â€Å"highest quality coffee in the world†. These attributes are all derived from the three main components of the branding strategy: coffee, service and atmosphere. Together this was the brand image of Starbucks created during the period. 2.The reasons because the customer satisfaction scores are down could, in my view, be linked to the fact that the typical Starbucks customer has changed because the customer base has expanded. Their perceptions of the brand are different and because the company really doesn’t know who the typical customer is at the moment, they can’t cater to them as well as they could before. There are examples of this change for instance in the case of stores in southern California where they now have huge numbers of (sometimes lower educated) Hispanic customers instead of the affluent, well-educated white collar 24-44 aged white men and women (mostly women).In exhibit 10 we see that on the scale of what attributes the customers find most important in order to be satisfied, that places 3-7 all are based on one staff members performance that single time. What I mean by this is that the performance level of this will vary from customer to customer and because of that you need a bigger base for the survey than the â€Å"customer snapshot†. This means that itâ⠂¬â„¢s not sufficient in correctly measuring the true customer satisfaction.But seeing as this method, supposedly, has been kept constant all the time we can overlook that for a second and see that there has been a decline using the same system of measurement. I then contribute that change to the changing customer, as I wrote in the paragraph above. 3. Starbucks’ main difference between the periods is its size. With the change in size a lot of different attributes naturally follow, some of which are a bit contradictory to the goals Starbucks set out to achieve back in the day.The main concept of creating value for the coffee drinker still exists but they now struggle to keep up their customer intimacy. This is even more enhanced by the perception that Starbucks is simply a money hungry company only interested in revenues and further growth. The product sales also vary between the periods, the coffee connoisseur that bought a lot of coffee beans has been somewhat replaced by t he on-the-go customer who just wants the beverage. We also mentioned before that the customer has changed in North America, but even more important, Starbucks have grown internationally with over 1300 stores in total.Both nationally and internationally service innovations have taken place, examples of this are the SVC’s and the wireless internet service. 4. The frequent and loyal customer is the most profitable for Starbucks. Exhibit 8 shows us in quite a clear way that customers with a history of Starbucks purchases that go back 5 years or more, tend to shop 4 more cups of coffee than the average customer that visited Starbucks for the first time last year. In exhibit 9 we’re also shown the clear correlation between customer satisfaction, purchase size and customer life span.The satisfied customer has more visits/month, spends more money each time and stays as a customer of Starbucks for more years than the unsatisfied. So the highly satisfied customer is vital to the business and is always what management strive to acquire. I strongly think Starbucks have shown this strive in a number of ways to keep customers satisfied. First of all a regular customers likes to recognize the salesperson and if this person recognizes them and remembers their drink this is a quality sign for the company. Starbucks are clearly aware of this since they have a lot of â€Å"soft skills† training for new employees.They teach them how to interact and create a lasting bond with the customer. Something that’s of course also key in keeping up this relationship is a low employee turnover, something I mentioned before that they are excellent in doing. Secondly the customers come for the product, this is an area Starbucks still enjoy a great lead in comparison to competitors and they also add another product every season in order to keep the assortment wide and interesting for customers. And lastly the customers need to enjoy a great ambience while at the stor e and be served quickly.This is something that’s always measured and they try to maintain a great ambience and in regards to the quick service this is something we’re considering in the last question on how to improve. 5. The main goals would be to reduce service time and get closer to the customer by allowing each store to add 20 more hours of labor per week. It is also a way for the company to express their commitment to their customers (lose their image of greed) and show them that despite a loss of short term profit they are willing to sacrifice that in order to keep customer satisfaction high.Would this investment increase customer intimacy, is it even possible for a mega-brand to have customer intimacy? With more time it is obvious that the closeness would improve. A combination of more time for the barista and less waiting time for the customer would result in more time to practice soft skills and build up a rapport with the customer for the barista. The custome r would of course build a relationship with the particular barista and a bond would be created that would make the coming visits feel more intimate.To some extent it is possible, since the intimacy mainly is based on the staff and their rapport with customers as I previously stated. But then again it is a faceless organization, they can’t really see and talk to the leaders and internationally not many customer know of Howard Schulz for instance. It’s also quite easy for the customer to feel less important if they’re just one of 20 million served which is the case here. Would this investment yield long term profits for Starbucks? Would it be worth the $40 million? 0 million unique customers are served every day at Starbucks, 21% of those (4. 2 million) are customers with 8 or more visits every month. A staggering 42 % (8. 4 million) only visit 1-2 times per month. These numbers could be related to those shown in exhibit 9, 21 % of customer show the pattern of hig hly satisfied customers and 42 % show similarity’s to unsatisfied customers. Exhibit 10 tells us that fast service, friendly staff and being treated as a valuable customer are considered highly important factors for customers to be satisfied.All of these factors would most likely be directly affected by the investment in a positive way. If we only turned one unsatisfied customer into a highly satisfied customer this would result in an increased turnover of $247,494 ((7,2*4,42*8,3)-(3,9*3,88*1,1)). We would have to convert roughly 160. 000 customers using this calculation and over a course of 8,3 years the investment would pay off financially. But in regards to spillover effects such as brand reputation and new business generated by this I believe the number would be even smaller, so definitely I would suggest that they do this.

Free Essays on Dominican Republic

I grew up in a loving family consisting of my mother, father and four children. Ever year my parents made it a priority to take us on vacation with many smaller trips to create wonderful family memories. We also used our vacations to loosen up, recharge our batteries and teach us many different lessons. My senior year of High School our family trip was different because it was to a third world country, the Dominican Republic, which would change my perspective on education and life in general. The Dominican Republic I the same as most beautiful tropical islands, warm temperature, crystal blue ocean waters, white sandy beaches, palm trees swaying in the tropical breeze, and a native culture that would prove to be different than any I had ever experienced. The people of the Dominican Republic were very poor yet quite resilient, always having a warm smile as they greeted us. We were amazed at the fact that, on average people of the Dominican Republic earned $175 per month and most jobs were in l level tourism service. As we researched and toured the area that we visited, I found that the key to this poverty stricken existence was the fact that the Dominican Republic government had no regulation on education. A citizen of the Dominican Republic would not be able to attend any schooling unless they wanted to pay for it. Now for people that barely make enough to pay for apartments, cloths, or food, education is not a priority or even a possibility. In my amazement I had t compare my childhood to that of an average child of the Dominican Republic. While I slept in a comfortable bad each night, these children were blessed if they were able to sleep with a sibling on a cot. Each day I had at least three meals and even got treated to restaurant food, while one child while one child bragged to me about having his own fruit tree, which provided three meals per day for his entire family. My observation of this child specifically was the pride h... Free Essays on Dominican Republic Free Essays on Dominican Republic I grew up in a loving family consisting of my mother, father and four children. Ever year my parents made it a priority to take us on vacation with many smaller trips to create wonderful family memories. We also used our vacations to loosen up, recharge our batteries and teach us many different lessons. My senior year of High School our family trip was different because it was to a third world country, the Dominican Republic, which would change my perspective on education and life in general. The Dominican Republic I the same as most beautiful tropical islands, warm temperature, crystal blue ocean waters, white sandy beaches, palm trees swaying in the tropical breeze, and a native culture that would prove to be different than any I had ever experienced. The people of the Dominican Republic were very poor yet quite resilient, always having a warm smile as they greeted us. We were amazed at the fact that, on average people of the Dominican Republic earned $175 per month and most jobs were in l level tourism service. As we researched and toured the area that we visited, I found that the key to this poverty stricken existence was the fact that the Dominican Republic government had no regulation on education. A citizen of the Dominican Republic would not be able to attend any schooling unless they wanted to pay for it. Now for people that barely make enough to pay for apartments, cloths, or food, education is not a priority or even a possibility. In my amazement I had t compare my childhood to that of an average child of the Dominican Republic. While I slept in a comfortable bad each night, these children were blessed if they were able to sleep with a sibling on a cot. Each day I had at least three meals and even got treated to restaurant food, while one child while one child bragged to me about having his own fruit tree, which provided three meals per day for his entire family. My observation of this child specifically was the pride h...

Internationalization Strategies Questions Essay

Internationalization Strategies Questions - Essay Example The reasons why a business may seek to pursue an internationalization strategy as part of its growth and expansion plans are strongly contextual. In particular, they will reflect the economic and political features of the country or region of the investing firm, and of the country or region in which the company seeks to invest. Other factors at that will determine this decision include: the industry and the nature of the value added activity in which the firm is engaged and the characteristics of the individual investing firm, including its objectives and strategies in pursuing these objectives. Dunning (2000) identified four major types of internationalization activities: (1) market seeking or demand oriented activities that are geared towards satisfying a particular foreign market, or set of foreign markets; (2) resource seeking or supply oriented activity that targets gaining access to natural resources; (3) efficiency seeking activity which is designed to promote a more efficient division of labour; and (4) strategic asset seeking, which aims to protect or augment the existing specific advantages of the internationalising firm and/or to reduce the advantages of its competitors. These activities also mirror the advantages that organisations gain by pursuing internationalisation strategy such as greater market share, brand awareness and revenue, accessing more resources or technology for competitive advantage, efficiency and economies of scale which lowers cost of production, spreading of business risk and creation of entry barriers to one’s industry. Factor conditions refer to the inputs that are necessary for a firm to compete such as capital, infrastructure, land and labour. According to Porter (1990) the stock of factors in a country at any given time is less important than the extent to which they are upgraded and deployed. In reference to Dunning's resource seeking internationalisation objective, a company may therefore be attracted to a part icular country where its key resources are generally rapidly upgraded for example the strong government support experienced in China’s manufacturing industry. Home demand conditions refer to the level of demand of a particular product locally in comparison to its level of demand abroad. It is largely influenced by size, number of independent buyers, sophistication of local buyers, rate of demand growth, early demand and early saturation. A more demanding local market leads to national advantage and a strong, trend-setting local market helps local firms anticipate global trends. Early saturation of the local market also motivates firms to continue innovation and to reduce cost and/or pricing of products for example Japan’s TV industry saturated early and forced home players to seek new markets in Europe and North America. Finally, the home firms will be forced to enter foreign markets, Dunning’s market seeking international activity, in the search for more busine ss and sustainable growth. Porter’s third determinant, related and supporting industries reflects the importance of the link between businesses within a value chain. Related industries refers to those industries that share certain elements of their business for example the US has a vibrant information systems industry that

Financial Markets and Institutions, Essay Example | Topics and Well Written Essays - 1250 words - 2

Financial Markets and Institutions, - Essay Example The function of the US financial market is to insert the household savings into the circular flow in the form of investment, so as to enhance the income level of the country (Federal Reserve Bank of San Francisco, 2012). Apple Inc. was instituted in the year 1977 and is headquartered in California, United States of America. Apple Inc. is a constituent of the S&P 500 Index and it trades under the symbol AAPL. The earnings per share of Apple for the year 2012 were $44.64, while it was only $28.05 in 2011. This increase in EPS was due to the 61% rise in the net income of Apple in the year 2012 as compared to that of 2011. The graph below illustrates the evaluation of the five year total shareholder return of Apple as against the S&P 500 Composite Index, the Dow Jones U.S. Technology Index and the S&P Computer Hardware Index (Apple Inc, 2012). In the figure, it has been assumed that in September 2007, $100 was invested in each of the index including Apple (Apple Inc, 2012). It can be observed from the graph that the total shareholder returns of Apple Inc. had been consistently higher that of the other Indexes considered. Vodafone is a global telecommunication company, operating in above 30 nations across the world and with more than 404 million customers (Vodafone, 2012). It has been extremely cash generative during the historical period and has incessantly returned its market capitalization to its shareholders through dividend payments and share buybacks. The following figure represents the share price movements of Vodafone from April 2011 to May 2012, against that of the FTSE: It can be observed that Vodafone had performed relatively better than the FTSE stock in terms of share price movements. Additionally, the company had been continuously giving out dividends to its shareholders since the last four years. France Telecom-Orange is one of the major telecommunication companies in the